The Field Report Briefing: What Top Inner East Bay Agents Are Seeing For 2026
A live, Zoom briefing designed to bring clarity to a market that’s felt impossible to read.
The Field Report Briefing: What Top Inner East Bay Agents Are Seeing For 2026
Built from responses shared by the top 100 Inner East Bay agents across multiple brokerages.
About the Field Report:
The Field Report was prepared by LaSalle Mortgage, a locally based mortgage firm that works alongside buyers, sellers, and real estate professionals across the Inner East Bay.
Because we sit in the middle of real transactions every day, we’re in a unique position to observe patterns that don’t always show up in traditional market reports. This project was created as a way to share those insights back with the community...without editorializing or sales messaging.
LaSalle Mortgage does not represent a brokerage or franchise network. The perspectives shared in the Field Report come directly from the agents who participated.
Why this briefing exists:
The housing market has become harder to read. Headlines contradict each other. Charts lack context. Opinions are everywhere.
What’s missing is perspective from inside real transactions.
The Field Report was created to close that gap by capturing what experienced agents are actually seeing on the ground.
No forecasting. No spin. No BS.
Just insight drawn directly from the field.
How the Field Report is different:
Built from responses shared by the top 100 top-performing, Inner East Bay agents
Minimal editorializing so agent perspectives speak for themselves
Focused on patterns...not predictions
Designed to be useful for homeowners, buyers, and real estate professionals alike
What you’ll get by attending live:
By the end of the live briefing, you’ll have:
Clear context for what actually happened in the 2025 market
A better understanding of where buyers and sellers are misaligned
Insight into the strategies agents say are working right now
A grounded perspective on how experienced professionals are approaching 2026
Roundtable with some of the top agents in the area
Early access to the FULL Field Report which will be released right after this session
Date: February 6th, 2026
Time: 11:00 AM PST
Format: Live Zoom briefing + conversation
Length: Approximately 45–60 minutes
About LaSalle Mortgage
LaSalle Mortgage is a locally rooted lender with Oakland in its DNA. Working across brokerages and neighborhoods throughout the Inner East Bay, the team is embedded in real transactions every day, not just market theory. That close proximity to agents, buyers, and sellers gives LaSalle a clear view of how the market actually behaves on the ground. The Field Review is an extension of that vantage point: hyperlocal, experience-driven, and grounded in what’s really happening deal by deal.
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The Field Report Briefing: What Top Inner East Bay Agents Are Seeing For 2026
CMG Mortgage, Inc. dba LaSalle Mortgage Services, NMLS ID# 1820 (www.nmlsconsumeraccess.org, www.cmghomeloans.com), Equal Housing Opportunity. Licensed by the Department of Financial Protection and Innovation (DFPI) under the California Residential Mortgage Lending Act No. 4150025. To verify our complete list of state licenses, please visit www.cmgfi.com/corporate/licensing. 4200-2 Broadway, Oakland, CA 94611, Branch NMLS # 2682144.
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